Eric Grenand


WORK LAB+



Adidas
Equipment accessories capsule FW26
Adinamo - Pro active concept eyewear
Originals - Advanced archive collection FW26 
Adispine - Pro active concept backpack
SP01 - Pro active eyewear concept
Originals - Tech utility collection SS27
Equipment accessories capsule SS27
Originals -  Croco Holdall SS27

Prada
Prada Linea rossa - Pro active collection
Louis Vuitton
Aster trunk - High jewelry project
Trophy trunk - Australian open tournament
Alphabet trunk
Infos+
eric.grenand@gmail.com
Adinamo - eyewear conceptPro-active2025

Adidas
Adinamo - eyewear concept

Made in the Adidas internal factory & workshop
Herzogenaurach, Germany
2025

Pro active
New concept
03 models
Adinamo

Adinamo is an acrylic eyewear exploration based on an archival reference, developed to establish a new library of interchangeable lenses and modular frames. A key feature is the 180-degree frame construction, extending around the sides with additional lenses.

The details draw from the technical and aerodynamic codes of Formula 1 vehicles, translating performance and engineering into a distinctive eyewear language. The project also aimed to develop a methodology for rapidly creating multiple iterations around F1 culture and the partnership between Mercedes-Benz and adidas.